Designed a calm, trustworthy Dental Health experience for one of Saudi Arabia's leading hospital networks.

Al Hammadi wanted to bring its dental line online with a page that felt premium without feeling clinical. The site had to ease patient anxiety, surface procedures clearly, and convert browsers into free-consultation bookings — all while sitting inside a strict hospital brand system.

• · Patients arrived anxious, not informed — copy had to lead with reassurance, not specs.
• · Dental procedures are visually heavy; layout had to give imagery room without overwhelming.
• · Bilingual readiness for Arabic and English without two separate designs.
• · Booking had to feel like one tap, not a form.

I ran a short discovery with the clinical team, mapped the booking journey end-to-end, then designed a single landing surface built from masked cards. Each card carries one idea — a feature, a procedure, a CTA — sharing one continuous background image to feel like one calm room.

• · Discovery interviews with dentists and front-desk staff to learn the real patient script.
• · Information architecture across services, smile gallery and implant journey.
• · Bilingual-aware visual system: type ramp, motion, masked-card pattern.
• · Hand-off with annotated specs and a small component kit for the dev team.

• · Free-consultation bookings became the page's primary CTA — single-tap, persistent.
• · Average time-to-information on dental procedures dropped meaningfully in usability tests.
• · The masked-card pattern was adopted as the template for other Al Hammadi specialty pages.