Pandora
UX Research · Interface Design
Mixed-methods checkout research across 20+ markets — drove a +20.62% Click & Collect conversion uplift.
UX ResearchVisual DesignDesign SystemA/B Testing
Thoughtful UX.
Meaningful products.
Senior UX Designer crafting intuitive digital experiences that simplify complexity, solve real business problems, and create products people genuinely enjoy using.Senior UX Designer crafting intuitive digital experiences that simplify complexity, solve real business problems, and create products people genuinely enjoy using. I combine research, strategy, accessibility, interaction design, and visual craftsmanship to design products that people love.
Trusted by
Best projects
Selected Works
TAQA
Design System · Bilingual UX
Consolidated two utility apps into one English/Arabic platform. +25% engagement, +30% design efficiency.
Design SystemBilingual UXMobile AppRTL
Sharpely
Fintech · Onboarding
Calm, trustworthy quant-investing onboarding — first-time investors actually finished the flow.
Brand IdentityVisual DesignFintechOnboarding
Coherent
Enterprise SaaS · Dashboard
Decision-support dashboard for risk and compliance teams — clarity over chart-junk.
Enterprise SaaSInterface DesignUX Research
From Dribbble
Visual explorations
Concept work, side experiments, and motion shots. Updated regularly on Dribbble.
0+Shots0.0K+Likes0K+Views
OceanThread — Eco-Fashion Revolution App
Automobile Car Dashboard
SK Builders — Real Estate Website
Healthcare Mobile iOS App
Connect+ VPN — Privacy & Security
Modern Travel iOS App
FeelBetter — Mental Health iOS App
Smart Home App
Fintech Expense Dashboard
Task Manager Mobile App
Healthcare Mobile App
A Christmas Tale
OceanThread — Eco-Fashion Revolution App
Automobile Car Dashboard
SK Builders — Real Estate Website
Healthcare Mobile iOS App
Connect+ VPN — Privacy & Security
Modern Travel iOS App
FeelBetter — Mental Health iOS App
Smart Home App
Fintech Expense Dashboard
Task Manager Mobile App
Healthcare Mobile App
A Christmas Tale
Impact
Numbers that moved.
Outcomes from a decade of shipping — measured in revenue, reach, and the time teams get back.
01 · Conversion
+0.00%
Click & Collect CVR uplift
Pandora UK · 2026
02 · Reach
0+
Global markets shipped
EU · LATAM · MENA
03 · Craft
0+
Years in product & UX
VFX → Product Design
04 · Efficiency
+0%
Design efficiency gain
TAQA Design System
05 · Research
0+
User sessions moderated
Pandora · TAQA · Deloitte
About me
Pushing boundaries since 2014
About me
A decade bridging human behaviour and digital interfaces.
From VFX rotoscoping at MPC to leading checkout research for Pandora at Publicis Sapient — my career has been a steady move toward shipping product decisions that the business can actually measure.
Senior Product Designer
Publicis Sapient — Pandora, TAQA Distribution
Senior Product Designer
Nickelfox Technologies — Sharpely, Markets EQ, Coherent, Silk & Sonder
Senior UI/UX Designer
Worldtech Electronics — In-house brands — TVs, home appliances, JBL, Al Hammadi Hospital
UI Designer & UX Strategist
Teknotrait Solutions — IQVIA, Deloitte, and more
VFX Compositor
MPC, BCube, Krios Digital — Baahubali 2, Kashmora, Justice League, The Meg, The Jungle Book, Game of Thrones, Batman v Superman
Creative Graphics Designer
Indegene Solutions — Pharma & healthcare communications
Industries
Brands I've worked with
A decade of shipping for global teams across retail, healthcare, fintech, energy, and beyond.
01
E-commerce & Retail
02
Consulting & Enterprise
03
Healthcare
04
Fintech & Markets
05
Energy & Utilities
06
Mobility & Media
How I work
A process built around evidence, not opinion.
Six movements — from discovery to measurement. Grounded in research, shipped with engineering, measured in production.
Phase 01
Discover
Embedded research — moderated sessions, funnel analysis, and stakeholder interviews to surface the real problem behind the brief.
User interviewsFunnel analysisHeuristic audit
Mentorship
Pay it forward on ADPList
Book a 1:1 session, see the impact so far, and read what mentees have to say — all live from ADPList.
01 · 1:1 mentorship via ADPList
Book a session
02 · Live from ADPList
Mentorship impact
500
Minutes mentored
Every session is a two-way exchange — mentees ship stronger portfolios, I sharpen how I teach the craft.
03 · Verified on ADPList
Mentee reviews
July 22, 2026
An outstanding session focused on building my design portfolio. Muthu's communication and subject knowledge gave me invaluable insights into the hiring process, and his ability to motivate and problem-solve made it easy to ask questions and get clarity. Highly recommend booking a session with him.
Amazing communicator
Ranya Vaid
Product Designer, Neuman Works
Kind words
What collaborators say.
Muthu brings a rare combination of design craft and research rigour. His work on checkout flows demonstrates the kind of thinking that moves metrics, not just pixels.
Abhishek Bhattacharya
Vice President · Agoda (formerly Flipkart, Lazada)
He embedded with the engineering pod and ran the research that unblocked our highest-impact checkout decisions in 20+ markets.
Sarah Williams
Senior PM · Pandora (via Publicis Sapient)
Translated a tangled bilingual utility experience into one calm app. The design system he built is still scaling four years later.
Khalid Al-Mansoori
Product Lead · TAQA Distribution
Designs that anticipate edge cases before QA flags them. Rare blend of strategic thinking and pixel-level craft.
Rohit Sharma
Engineering Manager · Nickelfox
He made our quant investing product feel calm and trustworthy — first-time investors actually finished onboarding.
Aditi Rao
Co-founder · Sharpely
One of the few designers who can hold their own in a stakeholder room and a research session in the same afternoon.
Daniel Chen
Design Director · Coherent
Muthu brings a rare combination of design craft and research rigour. His work on checkout flows demonstrates the kind of thinking that moves metrics, not just pixels.
Abhishek Bhattacharya
Vice President · Agoda (formerly Flipkart, Lazada)
He embedded with the engineering pod and ran the research that unblocked our highest-impact checkout decisions in 20+ markets.
Sarah Williams
Senior PM · Pandora (via Publicis Sapient)
Translated a tangled bilingual utility experience into one calm app. The design system he built is still scaling four years later.
Khalid Al-Mansoori
Product Lead · TAQA Distribution
Designs that anticipate edge cases before QA flags them. Rare blend of strategic thinking and pixel-level craft.
Rohit Sharma
Engineering Manager · Nickelfox
He made our quant investing product feel calm and trustworthy — first-time investors actually finished onboarding.
Aditi Rao
Co-founder · Sharpely
One of the few designers who can hold their own in a stakeholder room and a research session in the same afternoon.
Daniel Chen
Design Director · Coherent
Writing
Notes from the craft
Essays on design, sustainability, and travel — published on Medium.
Let's make it happen.
Open to Senior Product Designer and UX Researcher roles globally — and select consulting engagements.
Start a conversation