01 · 2024–2026
Global Checkout & Payment Research
+20.62% CVR · 20+ markets
Product Design
Publicis Sapient◍ Index · 2020–2026
14 case studies
Selected work
— a visual index.
02 · 2020–2022
Bilingual Design System & App Consolidation
+25% engagement · +30% efficiency
Product Design
UAE Utilities
03 · 2022
Fintech Investing Platform
Zero-to-one launch
Product Design
End-to-end Product Design
04 · 2022–2023
Enterprise SaaS Cloud Platform
+40% process streamlining
Product Design
Hong Kong
05 · 2025
Patient app & web experience
50K+ Play Store installs
Product Design
Saudi Arabia Healthcare
06 · 2023
Startup identity
Compact identity pack
Brand Identity
Independent
07 · 2022
Fintech brand mark & type system
Mark · Wordmark · Type
Brand Identity
Nickelfox
08 · 2020–2022
Consumer Electronics Wordmark & Iconography
In-house rebrand · TV, camera, appliances
Brand Identity
Worldtech Electronics
09 · 2022
Fintech data platform mark
Mark · Wordmark
Brand Identity
Nickelfox
10 · 2020–2022
Campaigns, PDPs & storefronts across Shopee and Lazada
6.6 · 7.7 · 9.9 · 12.12 · store design
Visual Design
Thailand · SEA
11 · 2024–2026
Tokens, patterns & governance across 20+ markets
20+ markets · patch-and-pattern model
Design Systems
Publicis Sapient
12 · 2020–2022
Bilingual RTL-first component library
Three apps · one system
Design Systems
UAE Utilities
13 · 2022–2023
Authoring, diff & provenance patterns
Pattern library + decision logs
Design Systems
Coherent Spark
14 · 2024–2026
A/B testing, moderated & payment-preference research
+20.62% CVR · 20+ markets
UX Research
Publicis SapientMore on request — NDA & in-flight work.
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