Worldtech: Two years of marketplace and social campaigns held together by one visual system.
As Design Lead I owned visual merchandising across every Thai retail channel — marketplaces, brand.com, offline dealers — and led a team of three designers shipping every peak-sale campaign from 1.1 through 12.12 on a single, sales-first system.
335K+ combined followers · Thailand
Worldtech 6.6 flagship campaign — Shopee Mall
Impact
What moved, and by how much.
Combined Shopee + Lazada storefront followers
Shopee rating across 188.7K reviews
Lazada positive seller rating
Peak-sale campaigns shipped — 1.1 through 12.12
Retail channels aligned to one visual system
Role
Visual merchandising, end to end.
My mandate was to maximise sales and protect brand integrity across every touchpoint — translating each business team's product vision into merchandising layouts that shoppers actually convert on.
- Developed VM layouts that pushed key sales drivers
- Directed product concepts, video shot lists and infographics
- Standardised guides across every online + offline channel
- Automated banner / PDP cover creation to cut lead times
- Grounded creative in local Thai taste and culture
- Led 3 designers — briefs, reviews, skill development
01 · Channels
One brand, every Thai shelf.
Online: Shopee, Lazada, TikTok Shop, LINE Official Account, PowerBuy, HomePro, Central, OfficeMate, Makro Pro, Amaze, Thisshop. Offline: Nok Nok, dealer POSM and in-store collateral. One VM system flexed across all of it.
02 · Selected work
Campaigns, PDPs, infographics, social.
“Visual merchandising has to sell first and look good second — the layout is the salesperson.”
Working principle — Worldtech VM
Key takeaways
What I'd carry forward.
Sell first, decorate second
Commercial aptitude in every layout — key drivers get the hierarchy, not the hero shot.
One system, every shelf
A shared VM kit kept Shopee, Lazada, TikTok Shop, PowerBuy and offline dealers reading as one brand.
Automate the repeat work
Templated PDP covers and banner automation freed the team to focus on concept, not resizing.
Lead by unblocking
Managing 3 designers meant tighter briefs, faster reviews and space for them to grow.